Background
l'Adresse is a major French network of 370 cooperative agencies nationwide. In 2013 they entrusted us with a structured social media strategy and with getting every local agency ready for digital.
Mission
Organise, scale, and elevate the network's national presence across Facebook, Instagram, LinkedIn and X, while training local agencies to use social platforms effectively.
Goals
- Strengthen national visibility in line with the network's business objectives.
- Train and equip member agencies to run their own local social media.
- Give local offices tailored support for lead generation and regional authority.
Solution
- Cross-channel content strategy, produced and distributed across platforms.
- Network-wide, hands-on training for real estate agents.
- A local support desk with templates, toolkits and ongoing strategy updates.
Results
- 84,000+ followers (Facebook 62k+, Instagram 10k+, LinkedIn 12k+).
- 6 million+ users reached every year across channels.
- 70%+ of network agencies actively using the social tools.